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Headless Commerce: When to Make the Leap

The MarTech Matrix

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Optimizing Headless Commerce for Enhanced Performance

This chapter explores headless website architecture, focusing on dynamic element loading and techniques like prefetching to improve efficiency and page load speeds in e-commerce. It discusses the role of edge computing in enhancing data delivery for users across various locations while emphasizing the importance of personalization and A/B testing. Additionally, it highlights strategic considerations for implementing headless solutions and common pitfalls businesses face in the transition process.

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