Christopher Lochhead Follow Your Different™ cover image

288 Leadership Lessons From Taco Bell, KFC &Pizza Hut, David Novak, Founder/former CEO Yum! Brands & Author of Take Charge of You

Christopher Lochhead Follow Your Different™

CHAPTER

The Only Way to Grow Your Business Is to Build Your Brand

Taco Bell CEO: "We had basically demonstrated that, ok? Cause all we did was kept telling everybody how great taco bell was with pretty crappy advertising" He says the only way you'll ever get out of the ditch is to know what your consumers would think. 'If you don't start there, you're dead meatdd,' he adds.

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