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Ep11 — FyneFest 2019: Hybrid Theory

The Pellicle Podcast

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Crafting Hybrid Brews

This chapter explores the complexities of creating hybrid beverages that blend beer with cider and wine, examining the regulatory challenges and impact on production costs. The speakers emphasize the importance of clear labeling and marketing strategies to communicate the essence of these innovative drinks to consumers. They also discuss the evolving landscape of beer appreciation, highlighting the potential for hybrid styles to attract new audiences and foster community within the craft beverage market.

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