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The Unfathomable LIV-PGA Merger, Miami’s Special Sauce, and Butler’s Unusual Superstardom With Joe House, Nathan Hubbard, and Raja Bell
The Bill Simmons Podcast
How to Get Buy-in From Your Most Important Constituency
This has no precedent in today's dollars terms and the kind of media leverage that's out there right now. If you want to sign Jordan Spieth to attend your contract for $400 million, this new entity can do it. And I sure hope that's a cornerstone of this business model if they have any hopes whatsoever of successfully presenting competitive professional golf on television.
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