In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various metrics for a comprehensive understanding of audience segments and their purchasing patterns.
0:00 - Intro
1:39 - Endrock company acquisition.
3:16 - Importance of building a compelling case study.
6:01 - Analysis of declining conversion rates.
7:14 - Increase in first-time purchaser conversion rates.
10:23 - Impact of launching products on different platforms.
12:44 - Effects of pricing changes on conversion rates.
13:59 - Adjusting content strategy to improve performance.
19:02 - Reading data is crucial to understanding user behavior.
20:05 - Dashboards should spark conversations to understand metrics deeper.
21:38 - Changes may feel good but not move the needle if not focused correctly.
23:03 - Lean on recommendations and call early-stage customers for feedback.
25:14 - Qualitative data complements quantitative data for a comprehensive analysis.
27:08 - Analyzing new user behaviors and differentiating returning users.
28:01 - Understanding attribution models helps track user behavior across channels.
33:45 - Testing hypotheses and fostering a testing culture is crucial for growth.
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