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How Footwear Startup Allbirds Is Decarbonizing Fashion

Cold Call

CHAPTER

The Case Method at Harvard Business School

There's an awful lot of money in ESG right now. Mike Toffel: Does this signal sort of a sea change in the way investors are thinking about sustainability and where they invest? Joey Zwillinger: When you find companies that actually are trying to hit all the numbers here with both a sustainable product that is very attractive to customers and has a potential huge upside, I mean, that's I think a really attractive investment.

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