The Marketing Mistake That Could End Starbucks
Marketing Against The Grain
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AI-Driven Marketing Strategies
This chapter humorously explores the intersection of regulation, ethics, and AI in the marketing landscape, particularly for SaaS businesses. It emphasizes the importance of targeted marketing strategies while critically evaluating various channels, using a well-known coffee brand as a case study. The discussion also highlights the transformative potential of AI tools in content creation and the necessity of skilled marketers to optimize AI-generated results.
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