Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Top takeaways for communicators
Susan names three key rules: use one standout visual, limit items to 3–4, and test because decisions are largely unconscious.
Play episode from 43:01
Transcript
