All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:• Toni Pizza, senior producer at Jack Morton• Eva Steiner, art director, Ogilvy• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce• Rafe Blandford, chief product office, Digitas UK
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