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Sam Renouf - CEO - Professional Triathletes Organisation (PTO)

The Greg Bennett Show

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What Is the Collins Cup?

Boes: I spent 30 years in the sport, plus racing watching. Always struggled to sit down and watch a long race. One of the first things we did, and it was fundamental to to the business plan when we met with sir michael, was that we need to invest in story telling technology and broadcast itself. And that's really round talent, if like bringing great people that can surface the stories. If you take away graphicn and real time speed and the story telling sailing, you can barely even see the boat sout water. Boes: The reason why tra on isn't a great television product yet isn't cause of anything wrong that we trat on,. is that

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