001: The difference between marketing & selling, and what Todd hates about marketing right now
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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The Difference Between Marketing and Selling
The job of marketing is to make selling superfluous. When you market the right way, when you're truly doing marketing, you don't have to rely on high pressured sales tactics like scarcity or urgency. You can educate them in a way that increases their desire for the thing that you are offering - even before you offer it.
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