CNN's John Sutter looks at three categories of Twitter chaos: checkmarks, circles, and clown shit. Checkmarks are officially called verified badges but only a very small percentage of Twitter users are paying for them. Elon Musk wanted to shift Twitter from an ad-based model to a subscription model; that is the business problem he is trying to solve by instituting this $8 a month verification scheme. But if we get to that point, it's going to be in a very desperate place.

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