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4min chapter
The Future Of Content Isn't What You Think with Anthony Kennada
Distribution First
The Biggest Stumbling Blocks in Demand Generation
It's a great time to be in content because I think you're like literally in the job function that is going to power this next chapter of marketing. But beyond that, I would focus more and this is what I tell the demand marketers focus more on a cadence that you're comfortable with. The second one is around data. It doesn't take like six to eight months for Google to like index that post and start driving traffic to your site when you're playing by their rules. And we've built an audience of about 3000 subscribers without spending a dollar on paid distribution.
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