How to Reposition a Brand's Lobby

How do you get a team to buy into an idea? What does it mean to cocreate with a team verses like an idea of a mandate? Can you give me an example? Yes, a maybe an example a i will use will be probably, e must have been quite a while ago. There wasa work we were doing with a brand called town place suits. They're mariot a brand a. It was work that was really looking at repositioning the entire brand. And early on in that project, one of the ideas that came out that seemed to become sort of a promising idea, just fundamentally, was flipping the whole paratime on the lobby.