How to Target People With Facebook Ads

If your list is big enough and you have enough people coming to your website, you can retarget meaning the ads that follow you around. But I don't recommend pursuing detailed retTargeting unless you're doing over a million dollars a year or spending more than say like $20,000 a month in ads. The biggest hurdle for coaches is they don't put out the right content. No amount of advertising is going to overcome having bad content.

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