E294: Pricing Packages, Strategic Partnerships, & an Abundant Mindset - Blair Enns & David C. Baker
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
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The Importance of Creativity in Proposals
"We just had we had about 70 agencies out to Denver last week. I was really excited somebody presented a proposal talk and they had introduced this VIP package or whatever that should be 10 times as high as your middle package," he says. "It's interesting. You come up with these high anchor price options where the language I really like is to think creatively and expansively."
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