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SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
Are You Getting Value From Your Brand?
Branzy's research is rooted in consumer survey research. All the answers that we get are correlated with each other, says Horhay. The emotion te saya brand elicits doesn't need to be its own standalone attribute. And yet, it's that non rational a wouldn't even call it emotional per se. It's just the gut response that we have to all brands.
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