Strategies for Successful Book Marketing

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Exploring the proactive marketing tactics of an author who sold 50,000 copies of a book on Claude Shannon, emphasizing the importance of engaging with readers and creatively promoting the work. The conversation delves into challenges faced by authors and the disconnect between book success and financial incentives within the publishing industry.

Author and friend-of-the-show Jimmy Soni returns to discuss the future of publishing, the changing world of book marketing, the courage of creative risk, and MUCH more!

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Show Notes:

Why Traditional Publishing is in Stasis
A Case of Broken Incentives
The Changing World of Book Marketing & the Case for Patience
Talent Spotting & Creative Risk
The Challenge of Self-Publishing
Experiment, Experiment, Experiment
Taylor Swift, Michael Jordan, and the Courage of Trying Something New
Don’t Be Trapped by the Opinions of Others
Jimmy as Emperor of the World
MORE!

Books Mentioned:

The Founders; by Jimmy Soni
A Mind at Play; by Jimmy Soni & Rob Goodman
What Works on Wall Street; by Jim O'Shaughnessy
Invest Like The Best; by Jim O'Shaughnessy
How To Retire Rich; by Jim O'Shaughnessy
Atomic Habits; by James Clear
Psychology of Money; by Morgan Housel
The Obstacle is the Way; by Ryan Holiday
Trust Me, I'm Lying; by Ryan Holiday
The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics; by Daniel James Brown
You Are a Badass; by Jen Sincero
11/22/63; by Stephen King