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A devilish approach to trade offs - Lucy Spence on The Product Experience - Part 1 of 2

The Product Experience

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The Cost of a Product? Lucy Oh, Yeah, That's Sorry

People often tell you what they want. They don't often tell you the price they're willing to pay for it. It's being really kind of clear about what that cost is. And by actually stating this, they'll then go, no, no,no, no, that's not what I meant at all. There's also a little bit of neuroscience that's supporting this and psychology around it. So much of what we know and have developed is based on experiments of people choosing chocolate bars. But there are some factors there that haven't actually been compensated for anyway.

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