Join Capt. Brian "Ponch" Rivera, USNR (Ret.), and Hedgeye CEO Keith McCullough for an eye-opening Real Conversation, originally aired on Wednesday, February 5, 2025.

Unlock the Secrets of Flow and Decision-Making

In this session, Ponch will break down essential fighter aviation principles that every leader should understand before diving into one of the most misunderstood yet powerful frameworks in decision-making: the OODA loop. This non-linear decision-making cycle—rooted in psychology, neuroscience, physics, and complexity theory—explains how living systems adapt, predict, and survive over time.

You’ll learn:

How the real OODA loop helps us process information, make predictions, and adapt effectively.

Why free energy is the key measure that defines decision-making and strategic advantage.

How these insights apply to winning in sports, managing risk in markets, improving mental resilience, and even AI development.

These insights can give you a serious edge in business, investing, and life. Don’t miss this special opportunity to gain a strategic advantage.

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Hedgeye Founder & CEO Keith McCullough's long-awaited new book, “Master The Market” is available now! In this 52-page e-book, Keith McCullough distills decades of Wall Street experience into actionable insights. Discover how to navigate market cycles, avoid major losses, and invest with the confidence of a seasoned pro. Download your free copy right now. Go to Hedgeye.com/book. That’s Hedgeye.com/book.

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Turn off that tired “Old Wall” TV and tune into The Macro Show, Hedgeye’s live daily broadcast featuring key market and economic insights, investing implications and interactive viewer Q&A. See for yourself why more and more investors in the U.S. and abroad have made this “must-see” market TV. We are live online every weekday morning at 9:00am ET. CLICK HERE to check out our product page.

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