Are Bootstrapped Businesses Crushing It?

Probiotics soda is kind of a category creator right like i don't know if they're in the first probiotics soda. They're certainly the most well-known one nowYeah and i i think that's that's what my my two cents are like yeah dtc is a sales channel if you're if you're profitable on dtc dtc is definitely not that if you suck at dTC dtc is that for you your point? There's there's a bunch of eight nine figure businesses that are crushing it in their profitable in first order and have great aov.