How Taylor Swift's Eras Tour is Becoming the Most Successful in History
The Town with Matthew Belloni
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The Importance of Sponsorship in the Music Business
Taylor Swift knows for every incremental stadium show that I play, I'm going to gross $13 million or whatever that number ends up being. And then on top of that comes the sponsorship, which is there been any reporting about what capital one pays her? Well, she makes a lot. She's done a very good job historically of tying sponsors into the tour. This one is a little bit less commercialized in that way because let's be honest, she doesn't need the money. But she still has picked her sponsors.
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