The Cultural Labyrinth of Malls

This chapter explores the profound cultural impact of the Mall of America, drawing on Douglas Coupland's reflections from its opening in 1992. It discusses the psychological effects of mall design, particularly the Gruen Transfer, as well as the strategic use of ambiance and humor to enhance shopper experiences. Additionally, the segment humorously examines the complexities of navigating multi-level malls and their ironic origins as intended public spaces.