Navigating the Seed Stage: Investment Strategies in Consumer Tech

In this episode, Andreas Munk Holm is joined by Joe Seager-Dupuy and Mike Martin, General Partners at True, a £ 600 M+ consumer and retail-focused investment and innovation firm, to explore what it means to be a sector specialist in venture—and why that matters more than ever in today’s market.They unpack how True brings together deep operational experience, a robust corporate network, and full life-cycle investment—from pre-seed to public markets. This episode offers a masterclass in building durable advantage in venture through network effects, strategic LP engagement, and sector expertise.Here’s what’s covered:

• 03:14 Founders' Backgrounds and Experiences
• 05:50 Overview of True's Investment Strategy
• 09:02 Sector Specialization in Consumer and Retail
• 12:00 Leveraging Network and Expertise
• 15:09 Investment Decision-Making Process
• 17:59 Ecosystem and Corporate Partnerships
• 21:10 Consumer Market Opportunities
• 24:07 Investment Strategy and Focus Areas
• 27:00 Closing Thoughts and Future Directions