RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution
The Ross Simmonds Show
Outro
Final thanks and closing remarks from Caleb and Ross, wrapping up the discussion and where to find more.
In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape.
Key Takeaways and Insights:
1. Entrepreneurship vs. Employment
- Difference between entrepreneurs, business owners, and 9-to-5 employees.
- Importance of desiring time and life control.
- Business as art and expression: why entrepreneurship enables creative freedom.
2. Starting Your Digital Marketing Business
- Set up a personal website (FirstnameLastname.com).
- Invest in brand identity: logo, photos, LinkedIn optimization.
- Create value-aligned content: video, writing, podcasting, etc.
- Embrace “the courage to be disliked."
3. The Role of Mentorship in Success
- Early mentorship from local entrepreneurs and learning the ropes through reading.
- The power of “mentorship at scale” via online creators and writers.
- Ross now stands shoulder-to-shoulder with his digital mentors.
4. Reddit Marketing: A Tactical Overview
- Reddit is now influencing AI search results and is more trusted than traditional blogs.
- 3 Entry Strategies for Reddit Marketing:
— Social Listening – Understand what subreddits you're already part of.
— Value Posting – Build karma by helping others before promoting.
— Reddit Ads – Use remarketing to re-engage users.
5. How to ensure your brand is visible in AI search results
- Contribute to high-authority domains.
- Create YouTube content, answer questions on Reddit, and be cited in forums and newsletters.
- Comprehensive digital presence is key—not just your own website.
Resources & Tools:
🔗 Ross Simmonds x Caleb Turner
🔗 Create Once, Distribute Forever
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
— Connect with Caleb Turner —
╰ Subscribe to my channel: @growyourbizwithcaleb
╰ LinkedIn: linkedin.com/in/calebcturner/
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