The dilemma of the supercompany
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The Economics of Supercompanies and Lock-in Effects
This chapter explores the concept of supercompanies and how they benefit from scale, becoming more competent and effective as they grow. It delves into the economics behind the lock-in effects created by these companies, including increasing returns to scale, learning by doing, and recombination of ideas. The chapter also discusses the dilemma faced by supercompanies, with consumers feeling both loyal and trapped, and explores the perspectives of regulators and investors.
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