Consumerism and Identity

This chapter explores the interconnection between consumerism and personal identity through various symbols in a novel, such as clothing and electronics. It examines the superficial nature of branding and the emotional complexities tied to material possessions, while contrasting personal experiences across different cultural contexts. The dialogue further delves into the impacts of urban life and the transformative effects of COVID-19 on metropolitan environments, particularly in the realm of consumer behavior and social spaces.