The Importance of Building an Audience First

I underestimated how hard it is to get in. It's wild because you've got the likes of Coke and Sprite and Budweiser. Dominating those, those places that are making the cans. And that's why it's important to build the audience first. I don't want someone ever to associate a shit product or experience with me. You can make 10 billion pounds but if you're spending 23 hours a day working, you don't ever see a family. What's the point? Do you mean? So I'm big on trying to get, you know, a balance. My life now is, is, I feel like I'm kind of a satchel. Like, I