189 - ABM Is Nothing New | Alphov & Lopez Podcast
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Why You Shouldn't Have Attribution on Paid Social
When you obsess about attribution and you specialize your marketing team into silos, then what happens is that everybody wants to have the credit. And when you are in channels where you shouldn't have attribution, mike, a podcast, like organic social, like those things, like paid social, because your marketers need credit. They do all the wrong things to get to track it. It's not driving the revenue that you need to justify keep doing it. But you just see it as 50 dollar leads.
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