5min chapter

What Can I Do cover image

“Words mean things” (w/ Anat Shenker-Osorio, Host of Words to Win By, Principal of ASO Communications)

What Can I Do

CHAPTER

The Power of Humor in Political Advertising

This chapter explores how humor serves as a strategic tool in political advertising, creating moments of heightened audience receptivity. It highlights the effectiveness of humor in enhancing message retention and fostering a communal experience during significant events.

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