Bullets before bombs: test then scale

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Episode 774: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to America’s richest lawyer John Morgan ( https://x.com/JohnMorganESQ ) about his fly-wheel side hustles. 

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Show Notes:

(0:00) Intro

(2:08) Wonderworks

(7:00) Alcatraz East ($5M/yr)

(13:00) John's earliest hustles

(17:11) Morgan & Morgan

(29:48) The John Morgan School of Branding

(33:30) Downtown Flavortown

(37:55) WWGD - What would Google do

(47:30) What John would chase today

(48:58) The winning formula

(52:05) Santa's Chocolate Factory

(56:11) Malls

(1:01:36) Bullets before bombs

(1:02:13) “fish first, fish fast”

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Links:

• WonderWorks - https://www.wonderworksonline.com/ 

• Alcatraz East - https://www.alcatrazeast.com/ 

• Morgan and Morgan - https://www.forthepeople.com/ 

• Litify - https://www.litify.com/ 

• Practice Made Perfect - https://www.pmpmg.com/ 

• Mass Torts Made Perfect - https://mtmp.com/ 

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //