Branding in the Kid Space?

There are some real tensions, i in what we see are the kind of exitential crises that kids are aware of in the world faces. And there they have to deal with this generation. There is an, i don't know, you talk about this a lot, that the internet isn't really designed for children, and yet they're spending a lot of time on there. I thinkthere is a growing acceptance that more has to be done there.