Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark
The Deep Specialization™ Podcast
00:00
The Importance of Paying Attention to Your Customers
An expensive problem is a situation where someone will write you a big fat check to make their life better. You've got to find an expensive problem where a business is experiencing this big pain that they have not been able to fix. When mobile was a big deal, you would want somebody who had a really high desire for the service. So when I'm looking for an expensive problem, I ask questions like, well, how big a deal is this? Why don't you just do this? And it can be anything from global warming to invoicing pride.
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