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‘Unicorn status? It’s meaningless!’ And why entrepreneurs are born not made | Evidation Founder Christine Lemke

Secret Leaders

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Starting Evidation: From Advertising to Healthcare

This chapter discusses the origins of Sense Networks and how it led to the creation of Evidation, a healthcare company focused on utilizing data to understand the impacts of everyday decisions on health. They also explore the dissatisfaction with the advertising industry and the challenges of raising money for their business.

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