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Do Epic Sh*t With Cool People with Michael Juergens, Bhutan Wine Company

Beyond 8 Figures

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Innovative Winemaking in Bhutan

This chapter explores the challenges and innovative approaches to winemaking in Bhutan, emphasizing a 'fail fast' mentality and the unique adaptation to local conditions. It delves into the hiring processes and diverse backgrounds of the team as they prepare for their first commercial harvest, reflecting on the essence of Bhutan's terroir. The narrative also highlights community impact and the balance between traditional practices and innovative experimentation in an evolving viticultural landscape.

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