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Why Giving Renewals to CSMs Works (and How It Can for You Too)

CSM Practice - The Customer Success Podcast

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Transforming Customer Success: Renewal Redefined

This chapter delves into the evolution of the customer success team in a last mile delivery solutions company, specifically focusing on the transition of renewal responsibilities from sales to Customer Success Managers (CSMs). It highlights the challenges faced during this shift, the importance of enhancing customer experiences, and the implementation of a governance model to streamline renewals. The strategies discussed not only improved customer satisfaction but also redefined the role of CSMs as trusted consultants, fostering long-term relationships.

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