Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
What Is the Best Way to Optimize Your Amazon Listing?
Listing optimization is obviously the real first name of the game, making sure your listing is dialed in. What do you have to take advantage of an Amazon? So you have well-sealed title bullet points, bullet points being those five key product features it calls it. Back end search terms are just a field in your listing. A plus content is the images and texts that are kind of below the fold on an Amazon listing. You'll see them down there. Only available if you've registered your trademark with Amazon. Hero image, which I'll call the main image that stands out from the competition fills the entire square.
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