Practical GEO Tactics: Fresh Sites, Markdown, and Voice Chats

Beth and Brian explore tactics like publishing frequent stripped‑down markdown pages, capturing chat interactions as fresh content, and niche daily sites.

Play episode from 44:06

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Brian returned to host alongside Beth and Andy for a wide-ranging discussion on AI news, mobility innovations, and the future of search optimization in an AI-driven world. They started with lighter stories like Kim Kardashian blaming ChatGPT for her law exam prep, moved into Toyota’s AI-powered mobility chair, explored Tinder’s new photo-based matching algorithm, and closed with a deep dive into Generative Engine Optimization (GEO) — the evolving science of how to make content visible in AI search results.

Key Points Discussed

Kim Kardashian’s ChatGPT Comments – She said the model gave her wrong answers while studying for the bar exam, highlighting public overreliance on AI for specialized knowledge.

Toyota’s “Walk Me” Mobility Chair – A four-legged robotic wheelchair designed to navigate stairs and rough terrain using AI-controlled actuators. The hosts debated its design and accessibility implications.

AI Dating Experiment – Tinder announced plans to let its AI scan users’ photo libraries to “understand them better,” sparking privacy and data-use concerns.

AI-Driven Ads and Data Ethics – Facebook’s personalized ad practices resurfaced in court documents, raising questions about whether fines outweigh profits from misleading ads.

Apple’s Billion-Dollar Deal with Google – Apple is reportedly paying $1B annually to use Google’s Gemini model for Siri, aiming for a smarter “Apple Intelligence” rollout by spring.

Perplexity’s $400M Partnership with Snap – Designed to bring AI-powered search to Snap’s billion-plus user base.

AI Bubble Debate – The team discussed OpenAI’s $100B revenue forecast and Anthropic’s profitability path, noting the contrast between consumer and enterprise strategies.

Waymo Expands Robotaxis – Launching services in Las Vegas, San Diego, and Detroit using new Zeekr-built electric vehicles.

Toyota “Mobi” for Kids – An autonomous bubble-shaped pod for transporting children safely to school, part of Toyota’s “Mobility for All” initiative.

Generative Engine Optimization (GEO) – The main segment unpacked Nate Jones’ breakdown of Princeton’s GEO paper, exploring how AI engines select and credit web content differently than traditional SEO.

Key takeaways:

AI may prefer smaller or newer sources over dominant sites.

Short, clear sentences (~18 tokens) are more likely to be quoted.

Evergreen posts lose ranking faster; fresh micro-updates matter more.

Simplicity and clean structure (H1/H2/Markdown) improve findability.

Smaller creators can win early by optimizing for AI-first platforms.

Timestamps & Topics

00:00:00 💡 Intro and Kim Kardashian’s ChatGPT comment

00:03:14 🤖 Toyota’s “Walk Me” AI mobility chair

00:09:47 📱 Tinder photo-based AI matchmaking

00:17:58 💬 Data ethics and Facebook ad lawsuit

00:19:40 ☁️ Apple’s $1B Google Gemini deal for Siri