Home Team | PBD Podcast | Ep. 301
PBD Podcast
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Corporate Decisions and Brand Identity
This chapter explores the complexities of corporate decision-making within large companies, focusing on a controversial marketing choice made by Anheuser-Busch's VP of Marketing. The discussion highlights the impact of traditional values versus modern political alignments, especially in the context of Environmental, Social, and Governance (ESG) pressures from investors. The conversation concludes with reflections on reviving brand loyalty and the importance of maintaining integrity in marketing strategies.
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