How Much Liquidity Do You Need in a Retirement Services Company?

How much liquidity does a client need in a retirement services company? Most people are way too liquid and we've not offered them as an industry, products that have been appropriate for all of their risk rewards. I think it will be a while until they get there because again, it's about trust and education and us being really good product providers. We already have launched an alternative to the S&P 500.