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19min chapter
#243 – Kevin Systrom: Instagram
Lex Fridman Podcast
The Birth of Instagram
This chapter explores the origin story of Instagram, highlighting its transformation from a check-in app called Bourbon into a revolutionary photo-sharing platform. The speakers discuss the critical pivot that led to Instagram's focus on user engagement and real-time visual storytelling, as well as the importance of data analytics in understanding user preferences. Additionally, they delve into the creative development of the platform's iconic photo filters and the challenges faced in optimizing user experience.
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