The Rise of Zepto in Quick Commerce: Strategy and Investor Confidence

FROM THE ARCHIVES (This episode was first published July 1, 2024)

The Economic Times reported yesterday that Zepto, the quick-commerce startup, is in talks to increase the size of its initial public offering to $800 million-$1 billion. Zepto earlier planned to raise $450 million through the issue.  Even when it entered the quick commerce scene for the first time in 2021, Zepto was a disruptor. Now, it is the third largest company in the market after Blinkit and Swiggy Instamart. Last year, it secured its biggest funding ever at a US$3.6 billion valuation, mainly from its existing investors.

Venture Intelligence, a data provider told The Ken that the US$660 million funding was the largest bet made by VCs in Indian startups in 2024. 

What did Zepto do to get all this attention from investors?

Tune in.

Also listen to:

Daybreak: Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket