I became really interested in writing first when I was in college. In 2013, a friend of mine introduced me to Forbes with a writing opportunity. That's one reason I invested that time in BuzzSumo and spent at least 2000 hours just studying patterns over and over. And then the other thing is that I read a book that really changed my perspective. It's called Blockbusters by Harvard professor Anita Alberse. She presented a very counterintuitive idea, but backed up by research.