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$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 240
The Game w/ Alex Hormozi
Is There a Ton of Growth in a Specific Channel?
A lot of people have very limiting beliefs about how many people even acquire on a specific channel. And they have trouble scaling from there and usually marketing, you know, represents 20 to 30% of their total cost. So it's the first thing that I'll look at is like, okay, if the LTV on the backside looks right, then I'll focus on the front end.
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