Do You Think B2B Licensing Could Be the Next Big Thing?

It's almost like bundling outside of a broadcast, it's almost bundling OTT. You've got to think that once you've got all of your high value 10 out of 10 fans, that there's a long tail of people who are the price sensitive. The one thing where I would argue here is that we would underestimate the relevance and importance of local broadcasters taking up through into the mainstream.

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