If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.
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Best Moments:
(01:32) Why year-end is the best time to send “letter-style” emails from an executive
(02:00) How a “note from the founder” subject line boosts open rates by 40%
(03:00) The secret power of “verification” emails for reengagement
(04:24) Subject line examples that actually make people click again
(06:15) Jay’s unexpected love story with Spirit Airlines
(07:41) The mystery of people who immediately use the plane bathroom
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
