How to Sign a Record

In my ideal world, I'd signed three to five records from an artist. And then we can do a journey together and we can build the campaigns into each other. But when you do it like that, the chances of you signing one record and it being a hit are so slim. A lot of it now is, is down to luck. It's down to external factors that we just cannot, you know, control. So I would rather say, let's sign five records. We think this one might be the hit. Yeah. The way music works now is that if a record's doing well, there's a lot of things you can do to amplify that. You can't