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TKE: How sports can help save the planet, with Michael Doughty, Hylo
Beautiful Misfits
The Challenge for Brands Is Going to Be Sustainability
Hilo is a trainer, effectibly, is it correct yet, a running trainer. We looked at it and we said, actually, the market's pretty olygalopic, right? You've got ten massive, massive companies,. or 28, whatever, but nobody's really disrupted the pure sport. Nike adeda story. But th adidus and nike are doing this as well. They're looking sustainabe. Of course, if they move quicker than us, and that'll be great for the world...but i think there is a space for hilo where the customer want something new"
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