3min chapter

The Long Story with Simon Owens cover image

How Roca News grew to 1.1 million Instagram subscribers

The Long Story with Simon Owens

CHAPTER

TikTok: A Strategy for Morning Brew

With the TikTok account, it looks like you are kind of branching out beyond what you were doing with the Instagram accounts. It seems to be at least somewhat more entertainment focused. I watched one video where you're going around looks like Central Park or some, some park in New York City and asking random people what their celebrity doppelganger is. And we did that with a bunch of people to park. Our goal with that is absolutely entertainment. But then also we have a level of entertainment. So it's, you know, I think that's how to succeed on tick tock.

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