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The Inside Story of Nextdoor with Sarah Friar

The NFX Podcast

CHAPTER

Network Effects - How to Productize the Emotional Attachment?

Sally Kohn: How do you get going in any network effect business is really hard? She says it's great if you get someone to join a neighborhood, but if there's no one else there, it's just crickets. "You can actually almost like burn scorch the earth if you don't also then bring relic and content," she says. The next-door app connects people who live near each other with their neighbors. It was founded three years ago by former Facebook execs; now has more than 100 million users.

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